Pricing
Plan, activate, measure and continuously optimise your paid media with Kuwalyst.
AI-powered media planning, execution and optimisation, backed by marketing scientists who help you make better investment decisions.
Explore benchmark-based media plans and budget scenarios without connecting your advertising accounts.
Platform fee
$490 / month
Billed monthly
Get startedPlatform fee
$990 / month
Billed monthly
Get startedPlatform fee
$1,990 / month
Billed monthly
Get started| Starter | Growth | Scale | |
|---|---|---|---|
| Dynamic media plans | 1 brand | Up to 3 brands | Up to 10 brands |
| Dedicated onboarding and kick-off* | Included | Included | Included |
| Pre-campaign data audit | Included | Included | Included |
| Monthly strategy and optimisation review with a marketing scientist** | Included | Included | Included |
| Expert data science support | 2 h / month | 4 h / month | 8 h / month |
| AI Media Planner powered by 200+ audited benchmark sources | Included | Included | Included |
| Living media plans and scenarios | Included | Included | Included |
| Campaign execution and optimisation | Included | Included | Included |
| Cross-channel optimisation | Included | Included | Included |
| Automated campaign execution | Included | Included | Included |
| Budget allocation and scenarios | Included | Included | Included |
| Experimentation and incrementality | Included | Included | Included |
| Marketing mix modeling | Included | Included | Included |
| Continuous monitoring and proactive alerts | Included | Included | Included |
| Critical alerts and anomaly detection | Included | Included | Included |
| Human-in-the-loop approval | Included | Included | Included |
| Traceable, auditable analytics | Included | Included | Included |
| Fully customisable weekly, monthly and quarterly reporting | Included | Included | Included |
| Daily performance updates | Included | Included | Included |
* Every plan starts with a kick-off session to connect your accounts, configure Kuwalyst and review your first media plan with our team.
** Review performance, evaluate experiments and agree on budget allocation and optimisation priorities with a marketing scientist.
Lower management fee rates apply to each higher bracket of monthly managed media spend.
| Monthly managed media spend | Management fee |
|---|---|
| Up to $20,000 | 4% |
| $20,000 – $50,000 | 3% |
| $50,000 – $100,000 | 2% |
| $100,000 – $250,000 | 1% |
| $250,000 – $500,000 | 0.75% |
| $500,000+ | From 0.5% |
Fees are calculated progressively by spend bracket: you pay the lower rate only on the share of spend that falls within each bracket.
Enterprise pricing can be tailored to media volume, number of brands and operational complexity.
Media spend is paid by you directly to the advertising platforms, unless Kuwalyst buys the media for you.
Every plan supports the channels below. Some programmatic and offline channels carry an additional execution fee.
| Channel | Additional Kuwalyst fee |
|---|---|
| Google, Meta, Microsoft, LinkedIn, TikTok and Amazon Ads | Included |
| ChatGPT Ads | Included |
| Programmatic / DSP | From 5%* |
| CTV / online video / native via DSP | From 5%* |
| Offline / OOH / DOOH / TV / radio / print | From 5%* |
* Additional execution fees apply on top of the standard media management fee. Third-party platform, DSP, data and media costs are billed separately where applicable.
Standard marketing science capabilities are included in every plan. Work beyond them is scoped separately.
Custom marketing science, data science and engineering work is scoped separately, based on its complexity and your project requirements.
Prices exclude VAT.
Explore benchmark-based scenarios for free, then connect your own data for continuous media execution and optimisation with Kuwalyst. Your data remains yours, and your own advertising accounts remain under your control.
Get the free Media Planner preview