Work with us

Our team can operate the platform alongside you.

Every engagement is delivered through the Media Planner. You use the same workspace and have the same visibility into the data, assumptions and evidence, with our team working alongside yours.

Four ways we do it

Four ways our team can support you.

Managed planning

A Kuwalyst marketing scientist builds and runs your plan with you, including weekly steering, reviewed recommendations and experiments that are designed and analysed together.

  • For brands who want a planning partner rather than a tool
  • A first plan within an hour, then weekly steering
  • Converts into a licence when your team wants the keys

Media activation

When you would like the plan executed, we activate it using the same evidence base: major platforms are managed for incrementality, while publishers and specialist media are planned and negotiated with the support of the benchmark registry.

  • Google, Meta, TikTok, LinkedIn, run with incrementality in mind
  • Publishers, podcasts, newsletters and specialist media, planned on the same tags
  • The next euro earns the marginal rate, not the average

MMM projects

We can build a Bayesian media mix model on your history within weeks, including a model card, response curves for each channel and a calibration plan. The model then remains available in the planner.

  • Open methods: geometric adstock, Hill saturation, priors you can inspect
  • Calibrated against the experiments you have, or the one we design
  • Runs inside the planner from day one

Marketing-science and AI consulting

Our team also provides independent reviews of measurement work, geo-lift experiment design, analytics audits and tailored support for specific questions.

  • EdgeAngel, a marketing-science and AI agency, asked Kuwalyst to independently review its geo-lift measurement
  • Analytics engagement with cesar.team
  • Scoped by the day, no retainer required
How it is priced

A platform fee, with a variable fee when we manage media buying.

Managed delivery includes a monthly platform fee for the workspace and planning process. When we also manage execution, a variable fee applies to the media budget activated through Kuwalyst. MMM projects and consulting are scoped by the day.

See the pricing page for the figures.

Contact

Tell us what you would like support with.

Whether you need help with a plan, channel mix, model or a specific question, we will scope the work around your situation and recommend the most suitable approach.

Talk to us