Work with us

Our team can operate the platform alongside you.

Every engagement is delivered through the Media Planner. You use the same workspace and have the same visibility into the data, assumptions and evidence, with our team working alongside yours.

Talk to usSee the product
Four ways we do it

Four ways our team can support you.

Managed planning

A Kuwalyst marketing scientist builds and runs your plan with you, including weekly steering, reviewed recommendations and experiments that are designed and analysed together.

  • For brands who want a planning partner rather than a tool
  • A first plan within an hour, then weekly steering
  • Converts into a licence when your team wants the keys

Media activation

When you would like the plan executed, we activate it using the same evidence base: major platforms are managed for incrementality, while publishers and specialist media are planned and negotiated with the support of the benchmark registry.

  • Google, Meta, TikTok, LinkedIn, run with incrementality in mind
  • Publishers, podcasts, newsletters and specialist media, planned on the same tags
  • The next euro earns the marginal rate, not the average

MMM projects

We can build a Bayesian media mix model on your history within weeks, including a model card, response curves for each channel and a calibration plan. The model then remains available in the planner.

  • Open methods: geometric adstock, Hill saturation, priors you can inspect
  • Calibrated against the experiments you have, or the one we design
  • Runs inside the planner from day one

Marketing-science and AI consulting

Our team also provides independent reviews of measurement work, geo-lift experiment design, analytics audits and tailored support for specific questions.

  • EdgeAngel, a marketing-science and AI agency, asked Kuwalyst to independently review its geo-lift measurement
  • Analytics engagement with cesar.team
  • Scoped by the day, no retainer required
How it is priced

A platform fee, plus a management fee on the media we run.

Every plan has a monthly platform fee covering the workspace, onboarding and a monthly review with a marketing scientist. A management fee applies to the media spend activated through Kuwalyst, charged by bracket at lower rates on higher brackets. Custom MMM, experimentation and data work is scoped separately.

See the pricing page for the figures.

Yuho Yamashita
We have entrusted our advertising to Kuwalyst. Their marketing scientists plan and run our Meta and Google campaigns on the Kuwalyst platform, and in the first month, traffic to our online shop grew about fivefold and online orders doubled. Each channel has a clear role: on Meta, we build audiences while testing videos; on Google, we reach people looking for Japanese rice. We also learned that videos showing our shop and our rice as they really are resonate more than promotional ones, which makes planning ahead much easier. We already have a first estimate of how much Meta and Google each add on top of the sales we would make without ads, and an incrementality test to verify it is planned. We set the following month’s budget based on these results.
Yuho Yamashita, CEO, Wakka UK (the rice factory London)
Olivier Chubilleau
We wanted an independent view on our GeoLift agent's methodology, using a real case. Kuwalyst ran its own analysis and showed us, with evidence, what held up statistically.
Olivier Chubilleau, Consulting Director & CEO, EdgeAngel
Philippe Fournier
Kuwalyst designed the AI feature CESAR now offers its enterprise customers: a European model, run in France on Scaleway, that writes the work-in-progress analysis from their own data only. Kuwalyst has been our AI expert ever since.
Philippe Fournier, Founder and CEO, cesar.team
Contact

Tell us what you would like support with.

Whether you need help with a plan, channel mix, model or a specific question, we will scope the work around your situation and recommend the most suitable approach.

Talk to us